Introducing "Mu!", a dairy-free and vegan ice cream brand that will make you fall in love at first bite. We believe that just because it's vegan, it doesn't have to be tasteless and boring.
That dairy-free ice cream will seduce everyone, regardless of dietary preferences. With "Mu!", you can indulge in delicious, guilt-free treats that are not only good for you, but good for the planet too.
Project
Mu! - Dairy free ice cream brand
Challenges
Vegan brands often carry a dull connotation in the collective imagination. For this, we had to prove that vegan food is just as delicious as traditional cuisine.
Solution
we've created a sweet and colorful brand identity that will seduce everyone, regardless of dietary preferences
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